University of Michigan–Flint Scholarships (2026–2027) | Cost, Merit & Hidden Awards

University of Michigan–Flint Scholarships (2026–2027)

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Last Updated on June 2, 2026
What This Page Covers:
  • Tuition, housing, and average family net price
  • Automatic merit ranges and qualifier benchmarks
  • Flagship and hidden-gem awards
  • Honors and stacking strategy

📊 Admissions Snapshot

  • Acceptance Rate: ~70%
  • Middle 50% ACT: 21
  • Middle 50% SAT: 1095
  • Average GPA: 3.5

Comparing multiple schools? Try the Scholarship Tool to search by GPA, test scores, and state →

📌 University of Michigan–Flint at a Glance

🏆 Full tuition available (Go Blue Guarantee – UM-Flint & True Blue Merit Scholarship)
Average Net Price
$12,280/year (in-state estimate)
Average paid for residents.
Automatic Merit
$1,000–$10,000/yr
No separate application.
Scholarships Tracked
13 opportunities
4 automatic · 1 competitive · 8 hidden gem
Typical Qualifiers
GPA 3.5+; ACT TBD+ / SAT TBD+
Benchmarks for top-tier awards.
Testing Policy
Test-optional
No superscore.
Key Deadlines
Priority: Dec 1 • FAFSA: Mar 1
Full-Tuition / Full-Ride
Go Blue Guarantee – UM-Flint & True Blue Merit Scholarship
Honors College
Honors Program Available
Residency & Waivers
none

UM–Flint is very similar to UM–Dearborn in concept—same University of Michigan system, but at a lower price point and with a more accessible admissions profile. Where Flint differs is that it leans even more into affordability, especially for Michigan residents, with multiple pathways to free or near-free tuition.

The key here is stacking opportunity. Automatic merit can reach up to $10,000 per year, and top students may be invited to compete for full in-state tuition through programs like True Blue. Combine that with the Go Blue Guarantee, and for in-state students especially, UM–Flint can quietly become one of the most affordable ways to earn a U-M degree. For mid-range applicants, it’s a solid value; for strong students, it has real full-tuition upside.

FAQ

Is this college test-optional? Yes — University of Michigan–Flint is test-optional.

What is the middle 50% ACT/SAT? ACT: 21; SAT: 1095.

Average net price? About $12,280/yearyear after aid.

Does this school use waivers/reciprocity? Yes — participates in none.


Sources:
Go Blue Guarantee – UM-Flint: https://www.umflint.edu/finaid/go-blue-guarantee/
First-Year Merit Scholarships (additional full-tuition opportunities): https://www.umflint.edu/admissions/paying-for-college/first-year-merit-scholarship/
Flint Promise / Legacy Scholars: https://www.umflint.edu/legacy-scholars/
UM–Flint scholarships page: https://www.umflint.edu/undergraduate-admissions/scholarships/
Center for Gender & Sexuality: https://www.umflint.edu/lgbtq/
CollegeScorecard / Admissions: https://collegescorecard.ed.gov/

💰 Cost of Attendance at University of Michigan–Flint 2026-2027

📅 2026–2027 Planning Note: The costs below reflect the most recently published figures (2025–2026). Universities typically finalize the next year’s rates in the spring, and we’ll update this page once official 2026–2027 numbers are released.

Planning tip: At large public universities, tuition, fees, and housing usually increase modestly each year (often in the 2–5% range). For early budgeting, families may want to plan for roughly $1,000–$1,500 more in-state or $2,000–$3,000 more out-of-state in total direct costs once new rates are published.

Category (2026–2027) In-State Out-of-State
Tuition & Mandatory Fees (2 semesters) $15,622 $27,676
Housing & Meals (typical) $12,594 $12,594
Total (Direct Costs) $28,216 $40,270

Average Federal Net Price: $12,280 — this is what families actually paid after grants and scholarships (no loans), based on the most recent federal data. Your specific cost could be significantly lower or higher depending on your financial aid eligibility and merit scholarships. New to Net Price & SAI? Read our guide.


Special Tuition Programs:

  • Go Blue Guarantee: Michigan residents with family income ≤$125,000 and assets ≤$125,000 may receive full in-state tuition if they meet GPA requirements (3.5 for incoming first-years; 3.0 for continuing students). FAFSA required (priority by Mar 1).
  • Detroit Promise: “Last-dollar” program that covers remaining in-state tuition and mandatory fees after Pell, state, and other scholarships.
  • Flint Promise: “Last-dollar” program that covers remaining tuition, books, and mandatory fees after other aid for eligible Flint graduates.

Cost & Special Aid FAQs

Who qualifies for the Go Blue Guarantee?
Michigan residents with household income up to $125,000 and assets up to $125,000 who file the FAFSA and meet GPA requirements (3.5 for first-year admits; 3.0 for continuing students).

How much do Promise programs actually cover?
Both Detroit Promise and Flint Promise are last-dollar scholarships that cover the remaining tuition (and, for Flint Promise, books and mandatory fees) after Pell Grants, state aid, and institutional scholarships are applied.

Do I have to apply separately?
The Go Blue Guarantee is automatic once you file the FAFSA and are admitted. Promise programs require a separate opt-in/verification process through their program offices.

Sources:
https://news.umflint.edu/2025/06/12/um-flints-2025-26-budget-increases-financial-aid-by-2m/
https://record.umich.edu/articles/um-flint-budget-increases-financial-aid-builds-on-growth/
https://www.umflint.edu/studentaccounts/tuition-fees/undergraduate-lower-division/
https://www.umflint.edu/housing/suite-layouts-dimensions/
https://www.umflint.edu/finaid/go-blue-guarantee/
https://www.umflint.edu/admissions/paying-for-college/detroit-promise-scholarship/
https://www.umflint.edu/admissions/paying-for-college/flint-promise-scholarship/
https://collegescorecard.ed.gov/school?171146-University-of-Michigan-Flint=

✅ Automatic Merit Scholarships

Full TuitionAutomatic⚠ All Undergrad Onlyneed_based
Go Blue Guarantee – UM-Flint
📅 Deadline: March 1
✓ Renews (3 GPA, 4 yrs)
Full Tuition
tuition
✔ Stackable
⚠  High‑achieving in‑state students with family income and assets roughly ≤$125,000 can get UM‑Flint tuition and mandatory fees fully covered for up to eight semesters; room and board are extra
🏫 3.5+ GPA🎓 All Undergrad

Stacking & Combining
The Go Blue Guarantee covers full in-state undergraduate tuition. Other aid — need-based grants, outside scholarships, and work-study — can stack on top to help with fees, housing, books, and other costs up to the total cost of attendance.

💡
Strategic Detail
UM-Flint participates in the University of Michigan Go Blue Guarantee, expanded to the $125,000 income and asset threshold starting fall 2025. Eligible students receive full in-state tuition coverage automatically — just file the FAFSA by March 1. Students have eight semesters of eligibility; dual enrollment, early college, or transfer credits count against those semesters (every 15 credits = one semester used). Continuing students need a 3.0 GPA to maintain eligibility.
🕵
Who Actually Wins
Michigan-resident undergrads pursuing their first bachelor's degree whose family income and assets are each at or below $125,000, who enroll full-time, file the FAFSA annually, meet GPA requirements (3.5 for incoming first-year and transfer students; 3.0 for continuing students), and meet standard federal financial aid eligibility. Eligibility is re-verified each year when students refile the FAFSA.
Automatic
Maize & Blue Merit Scholarship
📅 Deadline: March 1
✓ Renews (2.75 GPA, 4 yrs)
$1,000–$10,000/yr
✔ Stackable
Holistic / Status Based

Stacking & Combining
Maize & Blue awards of $1,000–$10,000 per year are renewable for up to four years as long as you stay full-time (12–18 credits per term) and maintain a 2.75 GPA with Satisfactory Academic Progress. These awards play nicely with need-based aid and outside scholarships — everything can stack up to the full cost of attendance.

💡
Strategic Detail
The award grid runs seven tiers with four-year totals from $4,000 to $40,000 (annual amounts of $1,000, $2,000, $3,000, $5,000, $8,000, $9,000, and $10,000). Awards are paid in fall and winter terms only; eligible summer admits begin receiving their award the following fall semester.
🕵
Who Actually Wins
Students with stronger academic profiles — higher high school GPAs and competitive test scores when submitted — tend to land awards at the upper end of the $1,000–$10,000 annual range. UM-Flint doesn't publish exact GPA/score cutoffs for each tier, so the strongest applicants simply have the best shot at the top awards.
Full TuitionAutomatic
True Blue Merit Scholarship
📅 Deadline: March 1
✓ Renews (3 GPA, 4 yrs)
Full Tuition
tuition_and_fees
✔ Stackable
⚠  Automatic‑consideration merit scholarship for very strong first‑year applicants that can cover full in‑state tuition and mandatory fees for four years, but families still pay for room and board
Holistic / Status Based

Stacking & Combining
This award covers full in-state tuition and mandatory fees for up to four years — fall and winter only — as long as you stay full-time (12–18 credits) and maintain a 3.0 GPA with Satisfactory Academic Progress. While it generally replaces other UM-Flint tuition merit awards, you can still layer in outside scholarships and need-based aid to help cover housing and remaining costs up to the cost of attendance.

💡
Strategic Detail
This is UM-Flint's automatic full in-state tuition and mandatory fees award within the First-Year Merit program — the top tier of the automatic scholarship stack. Students admitted after March 1 are not eligible for this full in-state automatic award but may still receive up to $10,000 per year through Maize & Blue Merit funding.
🕵
Who Actually Wins
A limited number of the strongest first-year applicants — typically students with high GPAs and competitive test scores — are selected from the broader First-Year Merit pool. UM-Flint doesn't publish exact cutoffs, so the True Blue is effectively reserved for the top of the incoming class.
Automatic
First Year Opportunity Scholarship
📅 Deadline: Rolling
✓ Renews (4 yrs)
$1,000/yr
✔ Stackable
🏫 3.5+ GPA

Stacking & Combining
This $1,000 per year award is designed for test-optional admits and can stack with other institutional and outside aid within cost-of-attendance limits.

💡
Strategic Detail
Part of the First-Year Merit framework for students who do not submit test scores. The current award is a flat $1,000 per year for students with a 3.5–4.0+ GPA, renewable for up to four years with full-time enrollment and Satisfactory Academic Progress.
🕵
Who Actually Wins
Most winners: Test-optional first-year applicants with a 3.5 or higher cumulative high school GPA who choose not to submit SAT/ACT scores. There is one award tier: $1,000 per year ($4,000 total over four years).
* GPA/test bands are estimates based on official selectivity and prior cohort profiles. "Who Actually Wins" insights are pulled from external peer-sourced data where students and parents have reported real-world award results. Because colleges can change funding thresholds and deadlines at any time, always verify these details with the institution before finalizing your application strategy.

*Estimated GPA/test bands based on UM-Flint guidance and prior award trends; cutoffs can change with funding/applicant pool.

Automatic Merit FAQs

Do I need to apply separately for these awards?
No. All admitted first-year students are automatically considered.

Are test scores required?
No. Scholarships are GPA-based first. Submitting SAT/ACT scores can only help; test-optional students still qualify through the First Year Opportunity Scholarship.

Can these awards stack with other aid?
They can usually be combined with need-based aid and outside scholarships, but full tuition awards (like True Blue) may cap stacking at tuition/fees. Always confirm with Financial Aid.

Sources:
https://www.umflint.edu/undergraduate-admissions/scholarships/

🏆 Competitive Scholarships

In addition to automatic awards, UM–Flint invites top freshmen to compete for a small number of highly selective scholarships. These scholarships are limited in number, require early applications, and usually cover full tuition. They are open to the general first-year student body—not tied to honors or specific majors.

Full TuitionAutomaticpipeline
Full-Tuition Scholarship Competition
📅 Deadline: December 1
✓ Renews (3 GPA, 4 yrs)
Full Tuition
tuition_and_fees
✘ Not stackable
⚠  By‑invitation competition for top applicants where a small number can win full‑tuition (tuition plus mandatory fees) awards; strong students may be invited but funding is not guaranteed.
🏫 3.7+ GPA✎ ~27 ACT✎ ~1260 SAT

Stacking & Combining
These awards cover full in-state tuition and mandatory fees for up to four years with full-time enrollment and Satisfactory Academic Progress. They generally replace other UM-Flint tuition scholarships, but outside scholarships and need-based aid can still be layered in up to the cost of attendance.

💡
Strategic Detail
A by-invitation competition held each February for a small number of additional full in-state tuition and mandatory fees awards. Not formally part of the Honors Program, but applicants who meet Honors-level criteria (3.7+ GPA and 27+ ACT/1260+ SAT) are most likely to receive an invitation. A complete admissions application with test scores and transcripts must be submitted by December 1 to be considered.
🕵
Who Actually Wins
Most winners: Top first-year applicants who meet or exceed Honors Program thresholds (roughly 3.7+ GPA with a 27+ ACT or 1260+ SAT) and who impress in both the written and interview portions of the February competition. Strong academics are the entry ticket, but demonstrated leadership and service are what separate finalists.
* GPA/test bands are estimates based on official selectivity and prior cohort profiles. "Who Actually Wins" insights are pulled from external peer-sourced data where students and parents have reported real-world award results. Because colleges can change funding thresholds and deadlines at any time, always verify these details with the institution before finalizing your application strategy.

*Estimated GPA/test bands based on published UM–Flint guidance; actual thresholds vary each year depending on applicant pool and funding.

Competitive Scholarship FAQs

Why are these called “competitive”?
They’re limited in number, awarded to top applicants only, and often require participation in a special competition or a separate application.

When should students apply?
Complete UM–Flint admission application by December 1 for eligibility for invitation-only full-tuition competitions.

Can competitive scholarships be stacked with other aid?
Typically, full-tuition awards replace other tuition-specific scholarships but may stack with outside/private scholarships up to total cost of attendance.

Do these awards require essays or interviews?
Yes. The full-tuition competition includes an interview process. The Chancellor’s Scholars Program usually requires an application essay and recommendation letters.

Sources:
https://www.umflint.edu/undergraduate-admissions/scholarships/

💎 Hidden Gem Scholarships

Beyond the headline merit awards, UM–Flint has several lesser-known programs that can make a big difference for families. These include place-based tuition guarantees, last-dollar promise programs, research stipends, housing perks, and federal ROTC scholarships.

Full TuitionApp Requiredgeographicneed_based
Flint Promise
📅 Deadline: Feb 1
✓ Renews
Full Tuition
tuition_gap
✔ Stackable
⚠  Flint residents who graduate from designated Flint high schools can get a prorated last‑dollar award (up to 100%) that wipes out remaining tuition, books, and mandatory fees at UM‑Flint after other aid.
Holistic / Status Based

Stacking & Combining
Last‑dollar tuition program that fills remaining tuition after grants and scholarships for eligible Flint graduates.

📄
How to Apply
Apply through the Flint Promise program; be a qualifying Flint high school graduate; complete FAFSA and enroll full-time.

💡
Strategic Detail
Can work alongside Go Blue and institutional merit to make tuition effectively free.
🕵
Who Actually Wins
Most winners: Flint high school graduates who maintain satisfactory progress and meet Promise and FAFSA requirements.
App Required⚠ All Undergrad Only
Greater Flint Community Leadership Scholarship
📅 Deadline: March 1
✓ Renews
Varies
✔ Stackable
🎓 All Undergrad

Stacking & Combining
Partial‑tuition support that stacks with merit and Promise/Go Blue awards within COA.

📄
How to Apply
Apply through the UM–Flint scholarship portal; document Genesee County ties, leadership roles, GPA, and service.
✎ Essays

💡
Strategic Detail
Award size varies year to year based on donor funding.
🕵
Who Actually Wins
Genesee County students who are active in clubs, civic organizations, or community leadership.
App Required
Leadership & Honors Community Housing Scholarship
📅 Deadline: May 1
Non-Renewable
Varies
✔ Stackable
Holistic / Status Based

Stacking & Combining
Covers the cost of a 4‑person double room for one year; students may reapply in later years if funding allows.

📄
How to Apply
Apply to live in the Leadership & Honors Community and complete any program-specific application requirements by the housing deadline.

💡
Strategic Detail
Applies to on‑campus housing charges only; can be paired with tuition scholarships.
🕵
Who Actually Wins
Students who participate actively in the Leadership & Honors housing program and remain in good standing.
App Required⚠ All Undergrad Only
Mary Jo Sekelsky LGBTQ+ Grant
📅 Deadline: Rolling
Non-Renewable
Varies
✔ Stackable
🎓 All Undergrad

Stacking & Combining
Emergency aid that can be added on top of other scholarships and grants to address acute financial crises.

📄
How to Apply
Apply through the Center for Gender & Sexuality; document LGBTQ+ identity, campus involvement, and financial hardship.

💡
Strategic Detail
Grant sizes vary; intended to prevent stop‑outs by covering urgent expenses.
🕵
Who Actually Wins
LGBTQ+ students active with the Center for Gender & Sexuality who experience significant, documented financial hardship.
Full TuitionApp Required⚠ All Undergrad Only
AFROTC Scholarships
📅 Deadline: Dec 31
✓ Renews (4 yrs)
Full Tuition
tuition, fees, stipend, books
✔ Stackable
🎓 All Undergrad

Stacking & Combining
Covers up to 100% of tuition and fees plus a monthly stipend and book allowance; UM‑Flint merit may be adjusted to meet federal stacking rules.

📄
How to Apply
Apply through Air Force ROTC (Det. 390) national scholarship process; affiliate with UM‑Flint and meet AFROTC academic, fitness, and service requirements.

💡
Strategic Detail
Part of the broader AFROTC Det. 390 partnership; separate from campus-based aid.
🕵
Who Actually Wins
STEM- and leadership‑oriented students preparing for Air Force service who maintain AFROTC standing.
App Required⚠ All Undergrad Only
UROP (Undergrad Research)
📅 Deadline: Rolling
✓ Renews
Varies
✔ Stackable
🎓 All Undergrad

Stacking & Combining
Paid as wages or small stipends (up to about $1,000 or $15/hour); can be earned alongside scholarships and grants.

📄
How to Apply
Submit a UROP application with a faculty-mentored research or creative project; approval required from program and mentor.
✎ Essays

💡
Strategic Detail
Not a tuition discount; helps cover living and academic expenses tied to research.
🕵
Who Actually Wins
Students committed to undergraduate research or creative work, often those planning for graduate school.
Full RideApp Requiredgeographicpipeline
Chancellor’s Scholars Program (Genesee County)
📅 Deadline: March 1
✓ Renews (4 yrs)
Full Ride
tuition_and_fees
✘ Not stackable
⚠  Full‑ride award for a small group of top Genesee County high‑school grads that covers full cost of attendance (tuition, fees, housing, and meals) at UM‑Flint.
🏫 3.7+ GPA

Stacking & Combining
Provides up to full tuition and fees; typically replaces other institutional tuition-based awards but may stack with outside aid up to COA.

📄
How to Apply
Submit a separate Chancellor’s Scholars application through the UM–Flint scholarship portal as a graduating Genesee County senior with strong academics and leadership.
✎ Essays💌 Letters of Rec

💡
Strategic Detail
Focused on high-achieving local seniors; award level can reach full tuition and fees depending on funding and applicant strength.
🕵
Who Actually Wins
Local Genesee County students with about 3.7+ GPA, leadership roles, and meaningful community service.
Full TuitionApp Requiredgeographicneed_based
Detroit Promise
📅 Deadline: Feb 1
✓ Renews
Full Tuition
tuition_gap
✔ Stackable
⚠  Detroit residents who graduate from eligible Detroit high schools and meet Promise and FAFSA rules can attend UM‑Flint tuition‑free at the in‑state rate, with mandatory fees covered after other aid
Holistic / Status Based

Stacking & Combining
Last‑dollar aid that fills remaining tuition after grants and scholarships; subject to satisfactory academic progress.

📄
How to Apply
Register and apply through the Detroit Promise program; graduate from a qualifying Detroit high school; file FAFSA and enroll full-time at UM–Flint.

💡
Strategic Detail
Coordinates with Go Blue and other aid; promise rules are set by Detroit Promise administrators.
🕵
Who Actually Wins
Most winners: Detroit high school graduates who meet residency, GPA, and FAFSA requirements and attend UM–Flint full-time.
App Required⚠ All Undergrad Only
First-Gen Student Scholarships (Goldberg)
📅 Deadline: March 1
✓ Renews
$500–$3,000/yr
✔ Stackable
🎓 All Undergrad

Stacking & Combining
Need-based awards that can renew with academic progress and continued first-gen/need status.

📄
How to Apply
First-generation undergraduates apply via the UM–Flint scholarship portal; must file FAFSA and demonstrate financial need.
✎ Essays

💡
Strategic Detail
Goldberg and related funds are grouped here; amounts vary with donor support.
🕵
Who Actually Wins
First-generation students with financial need and strong academic performance.
* GPA/test bands are estimates based on official selectivity and prior cohort profiles. "Who Actually Wins" insights are pulled from external peer-sourced data where students and parents have reported real-world award results. Because colleges can change funding thresholds and deadlines at any time, always verify these details with the institution before finalizing your application strategy.

Hidden Gem FAQs

What’s the difference between Promise programs and Go Blue?
Promise programs are “last-dollar” and fill in tuition gaps after other aid. Go Blue covers in-state tuition up front for qualifying families.

Do ROTC scholarships cover more than tuition?
Yes. AFROTC scholarships often include books and a living stipend.

Can research stipends reduce tuition?
No, UROP funds are paid as earnings, but help with living/academic costs.

Are these awards stackable?
Generally yes, but Promise programs and ROTC have stacking limits at tuition/fees.

Sources:
https://www.umflint.edu/undergraduate-admissions/scholarships/
https://www.umflint.edu/legacy-scholars/
https://www.umflint.edu/lgbtq/

🎖️ Honors College

The University of Michigan–Flint Honors Program is designed for motivated students who want more than just a traditional degree. It offers small, discussion-based courses, one-on-one faculty mentorship, and the chance to dive deep into a thesis or creative project. For many first-gen families, this program can be a way for students to stand out without leaving the supportive environment of a regional campus.

What a Typical UM–Flint Honors Student Looks Like:
High school GPA of 3.7+*, strong rigor in coursework (AP, IB, dual enrollment), and leadership or service experience. Many successful applicants also score around 1260+ SAT or 27+ ACT* when submitting test scores.

*Estimated bands based on program guidance and full-tuition competition profiles; actual thresholds vary by year.

Perks that Matter:

  • Priority course registration and access to small, seminar-style classes
  • Dedicated Honors housing community with scholarship support
  • Faculty-mentored thesis or capstone project
  • Funding for research, travel, and study abroad experiences

This institution does not offer designated Honors College scholarships at this time.

Honors Program FAQs

Is admission automatic?
No. Students must submit a separate application to the Honors Program and are reviewed competitively.

Does the Honors Program add time to a degree?
Not usually. With good planning, most students graduate on time, though the thesis requirement can add workload in the junior/senior years.

When should students apply?
Incoming freshmen should apply soon after admission—ideally by early spring—to maximize chances of admission and scholarship consideration.

Are there extra scholarships tied to Honors?
While there are no separate full-ride Honors awards, students in the Leadership & Honors housing community may receive a housing scholarship that offsets room costs.

Sources:
https://www.umflint.edu/honors/
https://www.umflint.edu/undergraduate-admissions/scholarships/

⭐ College Specialty

UM–Flint is part of the University of Michigan system, giving students access to one of the most respected brands in higher education while still enjoying a smaller, close-knit campus. It isn’t an R1 research powerhouse like Ann Arbor, but UM–Flint has carved out its own statewide reputation for professional programs, hands-on learning, and strong community ties—especially in healthcare and business.

🏅 Nursing (BSN): UM–Flint’s undergraduate nursing program is regularly ranked among the top nursing schools in Michigan and has earned recognition in national U.S. News & World Report rankings for its undergraduate nursing offerings. This program is a cornerstone of the campus and a major draw for health-focused students statewide.

  • Business (School of Management): Ranked among the Top 25 Affordable Entrepreneurship Programs nationally and Top 15 Online International Business Programs (UniversityHQ, 2024).
  • Education: Recognized across Michigan for preparing teachers and principals, with strong placement in local school districts and partnerships throughout Genesee County.
  • Engineering & Technology (College of Innovation & Technology): Home to ABET-accredited Mechanical Engineering and cutting-edge labs focused on automotive, AI, and advanced manufacturing.
  • Public Health: Statewide reputation for community-based health programs, including collaborations with hospitals and nonprofits in Flint and surrounding counties.

Final Thoughts

For many families, UM–Flint offers a unique balance: the power of the Michigan name paired with the affordability of a regional campus. Between automatic merit scholarships, full-tuition opportunities, and place-based programs like the Go Blue Guarantee and Flint Promise, most students won’t pay the “sticker price.” Add in strong programs in nursing, business, and education, and this campus can be a smart fit—especially for first-gen families looking for value and opportunity close to home.

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