💸 What Is Net Price—and Why It Matters More Than Sticker Price

A middle-aged African American man sitting at a kitchen table with a laptop open, college financial aid award letters and a calculator in front of him. His expression is thoughtful and focused. The room is softly lit, and there's a cup of coffee beside him — capturing the emotional weight of decision-making.
The college with the biggest scholarship isn’t always the cheapest. Let that sink in.

🎯 Why This Matters

When your kid gets a $25,000 scholarship offer, it feels like a win. But then another school offers $18,000… and somehow that one costs less out of pocket. What’s going on?

The answer is something colleges don’t advertise clearly: net price.

🏷️ Sticker Price vs. Net Price

Let’s break it down in plain terms:

Term What It Means
Sticker Price The full cost of attendance — tuition, housing, meals, fees
Aid/Scholarships The money your kid doesn’t have to repay
Net Price What you’re actually on the hook for, after aid is subtracted

So if a school costs $40,000 but gives your kid $20,000 in scholarships… you’re looking at a net price of $20,000. That’s the number that matters.

😮 A Quick Story

When my daughter got her first offer, I saw a huge scholarship listed. I was ready to celebrate.

But when we added in the fees, housing, and meal plan — and subtracted what was actually stackable — we realized another school that offered less had a lower net price.

That was my wake-up call.

🧮 Use the Right Tools

It’s easy to get overwhelmed when comparing multiple colleges. That’s why I built this:

📊 Download the College Offer Comparison Sheet (PDF)
Enter total cost of attendance, subtract all forms of aid (merit, grants, stackables), and see the real net price side-by-side.

Don’t just compare scholarship totals. Compare what you’ll actually owe.

🔗 Want the Full Breakdown?

If you’re ready to go deeper into how EFC, SAI, and net price work — including federal and state aid factors — read this next:

📘 Net Price and EFC Guide →
It’s one of the most important pages I’ve ever written for this site.

✅ Final Word

Big numbers don’t always mean a better deal. Colleges are great at making offers look generous—but your job is to do the math that matters.

Don’t fall for the sticker. Compare the net.

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